Barcelona, Montmelo with Dani Clos, 19th October 2011

A day at the track, Le CITY deluxe proud sponsor of TESTS , Escuderia Celona at montmelo with Dani Clos

Vienna,”Woman on TOP” IFRA EXPO, 11th October 2011

 The Ifra Expo in Vienne bringing together the worldwide publishing industry was a great success. I was very happy to participate in the “WOMAN ON TOP” panel , discussing the role of Women in Media Worldwide.

 

 

Barcelona,Barraquer Benefit Regatta,8th October 2011

Normally , I try to refrain from any obligations on the weekend- family comes first- my little ones need mami- but this time I had to make an exception. Dr. Elena Barraquer, who I had just interviewed the week before held her first benefit regatta for her foundation and the projects she is promoting in Africa.  What a change of crowed. I said hello to catalan royalty like the TOUS family as well as the Italian Veteran super modelAntonia dell’atte. Well done Rosario from Sail and Charter for putting together such a high level event!…Sunday relax- next week I am in the air again!

Barcelona/Hello Kitty/7th October 2011

A day at my home office- so many emails to answer, MIAMI deluxe just around the corner- but computer one to one does not go on for long- just another trip to another showroom- Its quite stressful to always look great and never repeat what ur outfit. This time after meeting LOSSON from the day before- I decide to make my way to TERRASSA- what a “strange place”- one you would never expect some of SPAIN s top designers to be found- hidden and because they are still a secret- I pick up 4 outfits which should get me through tonight and some other functions. Off to OLIVERA s -Alexandra has a Russian/arty look in mind- the dress and occasion to match first stop “GALA dinner at Fundacio Miro in Monjuic for Fundación Sanrio “Children’s Smile” project”- Great idea- however “you could tell” that no local PR agency was involved- the auction which had amazing artists taking on HELLO KITTY interpretations- missed the crucial catalan Barcelona crowed- that would have taken “takings” onto the next level. However great first step and I congratulate Sanrio s Global Brand and Marketing Manager SALVATORE ZINGRILLO. “How on earth do you keep all these licenses under control?”- “Sometimes they are controlling me “ he answers- “no one would think that I am the only one  that has to keep a tap on thousands of Hello Kitty products- it s insane” When I was working at my other job at Diesel we had to push the product- here I have to PULL BACK”. Quick one or 2 snapshots- and I hurry Anai my photographer to the next “stop”- the Mandarin-at Bankers bar, I meet the second reason for my outfit- Lev Kuznetsov “ Deputy Director of St.Ptersburg City council. “Kak diella, mena sawut Claudia” (this is as much as I can remember from my east german upbringing),  he understands and smiles. We make great plans of how to position the city with our magazine in St. Petersburg and call it a night- I am exhausted! Dosvidania…

Barcelona/Judith Masco cover shoot/Thursday, 6th of October 2011

Early start. As usual- No time to ride on yesterdays success- today we are shooting Spain s first “interactive” ipad cover with the countries TOP Model “Judith Masco”. Fashion icon and catlan starlet- El palauet, is our backdrop and merges beautifully catalan designersLOSSON couture with the breath taking veteran beauty. After 4 children, Judith’s body looks impeccable- I wonder if she had to struggle like any other of us mami mortals to get that belly back to were it belongs. I have the feeling that this will be one of our best editorials- and off to meet Dani Clos and his team for lunch- Decision is taken- we will develop his new website- great!

©2011 Claudia Trimde